Terms of Service

These terms govern your use of Lexaren. By creating an account or using the service, you agree to them. If you are agreeing on behalf of a firm, you confirm you have the authority to bind that firm.

Lexaren analyses how a law firm appears in Google search results for its market and produces a report: what to do, in order, and the evidence behind it. Reports are built from public search data, the public pages of the website you submit, and — if you choose to connect it — your own Google Analytics and Search Console data.

• You are responsible for keeping your login credentials secure and for activity that happens under your account.
• You must give accurate information, and you may only submit a website you own or are authorised to analyse.
• You must be at least 18 years old.

You agree not to:

• Resell or redistribute Lexaren reports as your own product without our written permission.
• Attempt to break, overload, reverse-engineer, or gain unauthorised access to the service.
• Use the service to violate the law or the rights of others.
• Submit websites you have no right to analyse.

Your first report is free. Beyond that, Lexaren requires an active subscription. Plans are billed monthly in advance through Stripe and renew automatically until you cancel. You can cancel at any time from your account settings; your plan stays active until the end of the period you have already paid for. Except where the law requires otherwise, payments already made are non-refundable.

Lexaren reports on what public search data shows and recommends work you can do. Search rankings are controlled by Google, not by us, and depend on many factors outside anyone’s control. We do not promise any particular ranking, traffic level, or business outcome.

Lexaren is a marketing tool. Nothing in the product is legal advice, and nothing in it should be treated as guidance on your professional or ethical advertising obligations. You remain responsible for ensuring your marketing complies with the rules of your bar or law society.

You keep ownership of the information you give us and of your website’s content. You grant us permission to use it to produce your reports and operate the service. We keep ownership of Lexaren itself — the software, the analysis, and the presentation.

If you share a report link, anyone you send it to may be able to view that report. Share deliberately.

We work to keep Lexaren running, but we do not promise uninterrupted service. We may change, suspend, or discontinue features. If we make a material change that reduces what you have paid for, we will tell you.

Lexaren is provided as is, without warranties of any kind to the extent the law allows. To the maximum extent permitted by law, our total liability arising out of or relating to the service is limited to the amount you paid us in the twelve months before the claim, and we are not liable for indirect, incidental, or consequential losses, including lost profits or lost business.

You may stop using Lexaren and delete your account at any time. We may suspend or close an account that breaches these terms, or where we are required to by law.

We may update these terms; if a change is significant we will tell you. Continuing to use Lexaren after a change means you accept it. These terms are governed by the laws of British Columbia, Canada, and the courts of British Columbia have jurisdiction over any dispute.